For more ideas about how to make your business more successful with AdWords, visit the AdWords Help Center. Planning your campaign is a great way to set yourself up for success and get the most out of your AdWords investment. A small investment of time can make a big difference in your campaign's results. Try setting aside 30 minutes each week to check your AdWords reports and make adjustments based on what's working. Or, for a campaign focused on raising brand awareness, you could measure success based on a high clickthrough rate, or lots of impressions. For campaigns focused on increasing sales or getting sign-ups, for example, you can use Conversion Tracking to see when a click on one of your ads leads to a sale or sign-up. And, with AdWords, you have all the tools you need to measure its performance. This video course will help you cut out all the wasted budget so your ads run longer in front of the right audience and more of the budget is allocated towards the high-converting keywords, giving you more leads & sales. How will I know whether my campaign is successful? Keeping tabs on your campaign is important. Imagine finally feeling great about the way you setup & run an AdWords campaign. So, as you see the campaign providing more value to your business you can always increase your budget. But, there's one piece of tried and true advice that works for any new campaign: start with a budget you feel comfortable with. How much do I want to spend on my campaign? You control how much you spend on your AdWords campaign by setting an average daily budget. From text ads that show up beside Google search results, to video ads on popular websites, to location-based ads that show on the mobile phones of shoppers near your store. Having a clear goal helps you determine what kinds of ads you want to create. If you're having trouble picking just one goal, consider creating two campaigns each with its own specific goal and separate budget. In most cases, one campaign, one goal, is a good rule of thumb. Are you looking to sell more products online? Get more phone calls to your business? Maybe you just want more website traffic. Whether you're creating your first campaign, or you're hundredth, you'll want to start by answering three basic questions: What's my campaign's goal? How much do I want to spend on it? How will I measure its success? What is the goal of my AdWords campaign? The first step in planning your campaign is deciding what you want to achieve. Behind every AdWords success story is a well planned campaign.
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